Celia Elumba is a social development advocate with an interest in the practical applications of work across various disciplines particularly where social science meets business.
A graduate of the University of the Philippines in Bachelor of Science in Clothing Technology, Celia established a career in foreign liaison, sourcing, operations, merchandise and general management for the export sector before moving on to various functions in the domestic retail market spanning operations, buying, merchandising and general management. She started in the Philippine-operations of HK-based Swire & Maclaine Ltd., subsidiary of London-based John Swire & Sons before proceeding to handle merchandise management for American Department Store chain R. H, Macy’s and eventually to general and merchandise management for Brand-marketer, Liz Claiborne. It was in the latter and the subsequent retail assignment for the same Brand that she gained the fullest appreciation for the intricacies of apparel production given the 360-degree turn of Liz Claiborne: from design to product development, garment engineering, technical applications, mass production, quality management and shipment. For the length of her term in the export industry, she served in the Board of the Foreign Buyers Association of the Philippines (FOBAP), representing the Soft goods or apparel sector and during which time, she participated and collaborated with various agencies for industry-development work ranging from export management to labor and management relations.